“Worrying lack of high-quality research”
That’s what the British Medical Journal and the BBC found in a study aired last week when they looked into the “science” behind running shoes and sports drinks.
Puma, for instance, claims its running shoes are “designed to… minimise injury, optimise comfort and maximize speed.”
But when investigators asked for evidence?
Puma declined to provide his research team with any studies to prove that their shoes can deliver on those claims.
Oddly, American media keeps missing this story. Over the past three years, they’ve been giving a pass to what is arguably a multi-billion dollar case of consumer fraud. HBO Real Sports is the only media source in the U.S. that has ever revealed that running shoes are likely doing more harm than good.