The Shoemaker Scramble

it’s been fascinating to watch the shoe companies deal with the overwhelming tide of science  that’s been rising in favor of natural running. first, they were silent. then, they went with the silly ‘everyone is an experiment of one’ line. now, they’re talking about ‘whittling down traditional shoes.’ why are traditional shoes the starting point? why not start with nothing, and only add what is needed?

National Geographic News


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